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Minor sports in photography
Hrubá, Kateřina ; Géla, František (advisor) ; Lábová, Sandra (referee)
This bachelor thesis comprises of theoretial and practical part. The theoretical part uses interviews with professional czech sport photographers and relevant literature to define minor sports and its specific features, furthermore it compares photography of well-known major sports such as ice hockey or basketball to. This thesis also focuses mainly on the importance of photography within the media coverage and awareness of minor sports in subsequent chapters. Finally, there is a methodological chapter that describes the way the materials were processed and the creation of the practical section, which is designed as a photobook and offers an insight in a small world of lacrosse. It captures not only the games, but also the trainings and visually attractive backstage.
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Letters from Milada Horáková - their path and media coverage following 1989
Váchová, Nina ; Groman, Martin (advisor) ; Vlček, Tomáš (referee)
This bachelor thesis focuses on the letters from Milada Horáková, their journey from writing to getting to the hands of her family and their publication, and the associated post-1989 media coverage. The thesis thus aims to describe the different stages of the letters' path and to uncover a part of their journey not known to the public. Furthermore, it sets out to analyse the post-1989 media coverage of the letters up to the present day, using qualitative content analysis of documentary films and series that mention the last letters and were produced after 1989, and relevant national print media articles published after 1989. Along with this, it compares the description of the path of the letters in the analysed material to the one in this thesis. The introduction contains a historical context in which the topic is set, the life of Milada Horáková, and the political trial, therefore the events leading up to the writing of the letters. The following chapters cover the contents of each letter and their publication in 1990. The journey of the letters is further detailed in the thesis, along with the fact that the letters were secretly taken from the General Prosecutor's Office and safely hidden by JUDr. Lubomír Štěpán for twenty years, before their handover to the bereaved family, information not yet...
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FK Dukla Prague Marketing Mix Analysis and Proposals for Its Improvement
Bittengel, Günter ; Procházka, Jan (advisor) ; Šíma, Jan (referee)
FK DUKLA PRAGUE MARKETING MIX ANALYSIS AND PROPOSALS FOR ITS IMPROVEMENT Targets: The analysis of particular marketing aspects, which compose the complete marketing mix. Communication with club fans and investigating their position on marketing. Consequent proposals of appropriate recommendations in marketing field to improve the club's present image. Methods: There will be an example study and SWOT analysis used to analyze current marketing mix. These will determine strong and weak points of the club. Contact with the club will take place in an informal meeting. A questionnaire will be used to find out fans' view. The experimental sample will consist of loyal fans only. I will then combine gathered data with my own knowledge and will attempt to create propositions for marketing mix improvement. Results: Created proposals will be presented to the club's leadership and they will have an opportunity to realize these proposals to achieve new marketing targets. The study detected drawbacks in the marketing field and helped the club. Key words: marketing mix, communication mix, medialization, questionnaire
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The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere
Smažil, Pavel ; Dovalil, Josef (advisor) ; Stluka, Jan (referee)
Title: The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere Objectives: The main aim of this work is to analyse all the available documents of all the individual Children and Youth Olympics in the Czech Republic from 2003 to 2013 in the sports, economy and marketing sphere. Methods: Dissertation is divided into three parts based on data from relevant Czech Olympic Comittee documents. The first part is primarily about sport and analyses success of the Children and Youth Olympics athletes at International Games. The second part focuses on budget of particulars Games. And the third part contains analysis of marketing support - partnership, media support, merchandising and information leaflets. Results: We can observe positive results at all three areas - sports, economy and marketing. The Children and Youth Olympics s based on strong platform that helps to spread olympic idea among young people in the Czech Republic. Proposals and recommendations for future Games are based on detailed analysis and evaluation of all three parts. Key words: Olympism, Czech Olympic Committee, Children and Youth Olympics, financing of the sports activities, marketing of sports event, publishing
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Medialization of the monetary separation and the Czech koruna formation in 1993
Šimečková, Barbora ; Šoltys, Otakar (advisor) ; Lysoněk, Tomáš (referee)
This diploma thesis describes an unexplored field of study - the medialization of the monetary separation and Czech koruna formation in February 1993. The thesis maps Czech media discourse devoted to this theme and answers the question whether the media, through its contents, could contribute to a positive perception and acceptance of this fundamental economic reform that actually completed the dissolution of Czechoslovakia process on January 1, 1993. For this purpose the thesis uses the qualitative research methods, the semiotic analysis and the discourse analysis. The introduction briefly outlines the sociopolitical situation in the country. The theoretical part describes the role of money and monetary policy, the technical preparation of the currency separation, including a new series of banknotes, and outlines Czech media trends after the 1989. The methodological part contains specific objectives, research questions and widely presents the selected research methods. The practical part analyzes media contents devoted to the currency separation in Czech newspapers Blesk (Flash), Hospodářské noviny (Economic Newspaper), MF Dnes (Today), Rudé právo (Red Law) and selected program of Česká televize (Czech Television) in the first quarter of the year 1993. The main outcome of the analysis is a...
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Development of media coverage of Floorball in the Czech Television
Šišma, Vojtěch ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
Title: Development of media coverage of Floorball in the Czech Television Objectives: The main objective of this work is to determine the evolution of media coverage of Floorball in the Czech Television, in more detail in 2008 - 2011 on the sports channel of Czech Television, CT4. Another objective is to determine how perceive the media coverage in top clubs in the Czech floorball competitions for men - Fortuna Extraleague. Methods: In this work was used the method of quantitative content analysis and a method of inquiry. The method of quantitative content analysis was applied in the analysis of the television program of the Czech Television from 2008 until 2011. The method of inquiry was used to determine the perception of media coverage in the clubs Fortuna Extraleague. Results: The space dedicated to floorball on the channel CT4 has in the past three years tend to grow slowly. The media coverage of floorball is distinctly affected by significant events. Most are presented Fortuna Extraleague. Clubs Fortuna Extraleague feel increased interest of Czech Television of floorball but the media presentation of their teams are not satisfied with and positive influence of media coverage for generation sponsors are not perceive. Keywords: Floorball, medialisation, history of floorball, media, Czech...
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The Role of Media and Narratives in the Policy Process: Narrative Policy Framework Perspective
Tchaou, Dominica ; Novotný, Vilém (advisor) ; Čampulková, Jitka (referee)
The public policy scholarship says that media interract with the policy process in multiple ways. First of all, they offer various policy preferences. At the same time, they attach meanings to different policy events. This matters when it comes to the audience and its perception of chosen public issues. The media might also become an active participant in the policy debate and transmit their policy beliefs and policy preferences within this debate. The Narrative Policy framework brings these findings together with focus on the important role of policy narratives in the policy process. This master's thesis focuses on the case of family policy measurement adaptation in the Czech republic. The focus lies particularly on the government bill that has increased the parental allowance in 2019. This change has provoked a significant interest of the public and of the media, which were making their statements. The aim of this paper is to explore the form and content of the policy narrative and to say whether the media accounts have actively participated in the policy debates to possibly influence the policy outcome.
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The issue of blood donation from the perspective of doctors and the general public
Cicák, Filip ; Kordulová, Pavla (advisor) ; Kulhavá, Miluše (referee)
Introduction: The properties of human blood are so specific that it has not yet been possible to replace human blood with any other fluid than obtaining it as a blood gift from donors. In recent years, there has not been a sufficient number of new blood donors in the Czech Republic to compensate for the decrease in the number of donors due to the increasing incidence of a number of civilization diseases and age (Czech Red Cross, 2020). Blood donation and the need for blood products are constantly increasing with the development of the methods of treatment and medicine as a science. Ensuring a sufficient number of blood donors and sufficient deposition of blood obtained from donors is a permanent task of healthcare (Society for Transfusion Medicine of the Czech Medical Association JEP, 2019). Aim of the work: The main goal of the research was to map the issue of blood donation, to identify the factors by which blood donors are motivated to donate. Furthermore, what can cause stagnation in the growth of blood donors and what means doctors motivate potential blood donors. Methodology: A qualitative research method was chosen for the research survey. Data collection took place in the form of semi-structured interviews and was completed by achieving theoretical data saturation. In order to preserve...
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Medialization of problematic periods in the life of well-known athletes and their reflection
Kozlovská, Tereza ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
This diploma thesis called "Medialization of problematic periods in the life of well-known athletes and their reflection on these periods" examines media coverage of selected athletes in the Czech environment with the method of qualitative analysis used on stories from two printed nationwide newspapers and their online versions. The research is supported by e-interviews with the athletes that provide their view on their portrayal. The aim of this thesis is to provide a deeper insight into the issue and to find out how problematic periods of athletes' careers are presented and how these athletes reflect on it. Research showed that throughout their problematic times, the media had been portraying selected athletes in both positive and negative ways, although their image was constantly filled with superlatives reflecting their achievements. Portrayals of problematic periods were congruent across selected media, which athletes themselves confirmed. At the end of the defined periods, or in later time, all selected athletes regained their media status of a hero or even a national hero. Interestingly, athletes did not care much about their public image, moreover, they often tried to completely free themselves from any influence of the media avoiding any possible negative repercussions. In addition, the...
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Medialization of the monetary separation and the Czech koruna formation in 1993
Šimečková, Barbora ; Šoltys, Otakar (advisor) ; Lysoněk, Tomáš (referee)
This diploma thesis describes an unexplored field of study - the medialization of the monetary separation and Czech koruna formation in February 1993. The thesis maps Czech media discourse devoted to this theme and answers the question whether the media, through its contents, could contribute to a positive perception and acceptance of this fundamental economic reform that actually completed the dissolution of Czechoslovakia process on January 1, 1993. For this purpose the thesis uses the qualitative research methods, the semiotic analysis and the discourse analysis. The introduction briefly outlines the sociopolitical situation in the country. The theoretical part describes the role of money and monetary policy, the technical preparation of the currency separation, including a new series of banknotes, and outlines Czech media trends after the 1989. The methodological part contains specific objectives, research questions and widely presents the selected research methods. The practical part analyzes media contents devoted to the currency separation in Czech newspapers Blesk (Flash), Hospodářské noviny (Economic Newspaper), MF Dnes (Today), Rudé právo (Red Law) and selected program of Česká televize (Czech Television) in the first quarter of the year 1993. The main outcome of the analysis is a...
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